What was that driving by? Vehicular advertising has become very sophisticated in recent years, but I can't say I've ever seen a more attractive and happy example than the Plantmobile of the Massachusetts Horticultural Society at the 2013 New England Grows.
Pictured here with development director Jessica Adani, the Plantmobile is designed to delight the kids it visits at their schools. The Plantmobile brings a sort of "field trip into the schoolyard," according to Adani. The Plantmobile team offers a variety of programs that fit within the elementary plant science curriculum.They also make a point of creating connections between the Plantmobile visit and local garden centers and other outdoor spaces.